A recent study of IBMs design thinking program found that design thinking projects are two times faster to market, have a 300% return on investment, and a 75% increase in team efficiency. That’s great! But what if you don’t have a huge design budget and a lot of time? Here is an example how Seaspray Labs made a huge impact in just two weeks.
Our client worked on a software platform and hit the usual challenges: Quick growth of the company and their customer base impacted their platform. The ad hoc fixes got out of control, the platform was hard to use, and the stakeholders had different priorities. We arranged a design thinking bootcamp to quickly turn this project around.
Week 1: Design thinking always starts with understanding your customers. So we dove in with one-on-one interviews with a broad range of existing platform users. User interviews as well as expert interviews and a competitive analysis fed into a cohesive product strategy.
Week 2: We jumped into action, creating use cases, storyboards, and an interactive platform mock-up that we tested with five end users in one-on-one interviews.
The testing results led to an updated product strategy and a detailed roadmap for the next three months.
By having a clear strategy with priorities, we helped accelerate time to market and return on investment. Our design thinking bootcamp motivated and energized the team and led to increased team efficiency.
Thank you for listening to our customers, for drilling down to the heart of their needs, and for formulating and executing on a solution to quicklyVP of Client Services