I’m trying to find my way through downtown when a policeman jumps in front of my car holding up a stop sign. I stop, slightly shocked. What’s happening? A film crew passes by in a car, filming another car doing a U-turn. You guessed it, this week’s climate story brings us to Hollywood and Los Angeles.
A few weeks ago I attended the Veloz forum in Los Angeles. Veloz is a nonprofit organization for electric cars. The conference had an engaging mix of speakers from electric car companies, electric charging companies and utilities.
What’s all that buzz about electric cars? Transportation accounts for 14% of greenhouse gas emissions. By switching to electric cars, we cut greenhouse gas emission in half and when the cars are charged with renewable power we reduce emissions even more. For more details read my post on how electric cars tackle climate change.
Why are only 2.1% of Americans driving electric cars? Why are there still so few electric car models out there? Why are electric cars still not mainstream? During the conference I learned that some of the concerns car buyers have with electric vehicles are range, charge time, and cost.
Matt Nelson from Electrify America gave an overview of their “Normal Now” campaign, a digital campaign to raise awareness for electric cars.
The campaign aims to introduce zero-emission vehicles for the vast majority of Americans who have never considered switching to a zero-emission vehicle.https://media.electrifyamerica.com/en-us/releases/73
The campaign is a set of commercials, comparing electric cars to technologies that seemed strange at first, too, like email or online dating.
So, what does online dating have to do with electric cars? They are both normal now. What I like most about the campaign is that’s its effective and funny at the same time. Let’s hope campaigns like this help more buyers to switch to electric cars. (Photo by bruce mars from Pexels)